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How do we keep your data safe?

This page provides you with information about our policies regarding the collection, use, and disclosure of personal data when you use our Site and the choices you have associated with that data. THE ALCHEMISTS HOUSE ("us", "we", or "our") operates the website (the "Site").

We value your privacy and do our utmost to keep your personal information safe. We use your data to provide and improve the Site. By using the Site, you agree to the collection and use of information in accordance with this policy. We collect several different types of information for various purposes to provide and improve our Site for you.

1. Personal Data

2. How Do We Use Your Data

3. Usage Data

4. Tracking & Cookies

5. Types of Cookies We Use

6. Use of Data

7. Transfer of Data

8. Data Disclosure

9. Data Security

10. Service Providers

11. Links to Other Sites

12. Children's Privacy

13. Changes to Our Privacy Policy


1. Personal Data

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. We may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This information is collected when an account is set up or an order is placed. Personally identifiable information may include, but is not limited to:

  • First and Last name

  • Email address

  • Address, Town/City, County/Province,  Post/ Zip code, Country

  • Phone number

  • Cookies/ Usage Date

2. How Do We Use Your Personal Data?

We use the Order Information that we collect to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). 

Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

3. Usage Data

We may also collect information relating to the access and use of the Site. We refer to this automatically-collected information as “Usage Date.” This Usage Data may include information such as your computer's IP address, browser type, browser version, unique device identifiers, the pages visited by you on the Site, the time spent on those pages, the time and date of your visit, websites or search terms that referred you to the Site. 

The Usage Date that we collect helps us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics based on how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

4. Tracking & Cookies

Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. We use cookies and similar tracking technologies to monitor the activity on our Site and hold certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Site.

If you do not wish receive cookies , you can instruct your browser to refuse all cookies. Please note, if you do not accept cookies, you may not be able to use some areas on our Site.

5. Types Of Cookies We Use:

  • Session Cookies -  to operate our Site.

  • Preference Cookies -  to remember your preferences and various settings.

  • Security Cookies -  for security purposes.

6. Use Of Data:

The Alchemists House uses the collected data for various purposes:

  • To provide and maintain the Site

  • To notify you about changes to our Site

  • To allow you to participate in interactive features of our Site when you choose to do so

  • To provide customer care and support

  • To provide analysis or valuable information so that we can improve the Site

  • To monitor the usage of the Site

  • To detect, prevent and address technical issues

7. Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.  If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. The Alchemists House will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless required by law and there are adequate controls in place including the security of your data and other personal information.

8. Data Disclosure: Legal Requirements

The Alchemists House may disclose your Personal Data in the good faith/ belief that such action is necessary to:

  • To comply with a legal obligation

  • To protect and defend the rights or property of Five Eleven Cosmetics Limited

  • To prevent or investigate possible wrongdoing in connection with the Site

  • To protect the personal safety of users of the Site or the public

  • To protect against legal liability

9.  Data Security

We take the security of our customers data very seriously and we do our utmost to protect your privacy. We don't sell or rent any of your information to third parties/services. We use the appropriate measures to ensure the correct level of security of your personal data to protect against accidental, unauthorised or unlawful use, access, alteration, disclosure, destruction or loss. We do our utmost to protect your privacy and the security of your data is important to us, but please remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

10. Service Providers

We may employ third party companies and individuals to facilitate our Site ("Service Providers"), to provide the Site on our behalf, to perform Site-related services or to assist us in analysing how our Site is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

11. Links To Other Sites

Our Service may contain links to other third party sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

12. Children's Privacy

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

13. Changes To Our Privacy Policy

Our Privacy Policy may be updated at times to stay in line with current legislation. We will notify you of any changes by posting updating the Privacy Policy and Effective date on this page and/or via email and/or a prominent notice on our Site, prior to the change becoming effective.  You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at:

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